Suitable for Sports Fans

Regardless of what people might say, when you are a true sport fan and you're enjoying your favorite team playing, watching something like this makes you feel good about loving sports and even wanting to try a gatorade.

isn't that what a spot is supposed to do?

The Future is Bright

Recently, New York Magazine conducted a survey among college graduates, grad-school matriculators and others, about their point of view on the future and the impact of the many unfortunate events of the last five to ten years in their expectations.



The article is a great example of the wave of positivism that characterize a changed generation. A sort of statement of their higher expectations towards the future that, although full of caution and worry, remains inspired by hope.

A link to the full article here. Worth to read.

Driven

This is another great example of why this campaign doesn't get old for me...

I just saw this spot a few second ago on ESPN, right after the update on the tour saying that Lance still was on third place, and although I'm not sure the placement was strategically determined, for lame it might sound, this ad reminded me of how great the power of human determination is to achieve greatest thing in life.

Isn't that the idea behind the brand?

Levi's America

I really like this campaign. It's sexy, fresh, inspiring and somehow appropriate for the times.



It is not a secret that during the past years the Levi's brand has lost part of that spirit that once made it iconic. I guess this campaign is pretty much the first coherent effort in a while.



The idea of a pathfinder type of spirit is also very strong in some of the ads which I think it will pivotal in reinforcing the brand heritage. "I am the new American pioneer, looking forward, never back," it states. "No longer content to wait for better times... I will work for better times. Cause no one built this country in suits."



And just in case you are wondering, the poem is called 'America' by Walt Whitman and the photography by Ryan McGinley, which also shot the Wrangler campaign that just won at Cannes.

The Future of Gaming: Project Natal

This is a really cool video on XBox's Project Natal that I just found on Luis Miranda's Chocolate4thinking.

Kind of creepy but definitely cool. But that makes me wonder... how far is voice and facial recognition on videogames from being exploited by advertising wrongly called as content development?

Just a question.

On Cannes and the Recesion

A lot has been discussed on this year's Cannes festival. Some says it is an unnecessary use of agency's money, others rather see at it as a continual investment on creative culture but, regardless of point of view, what it's clear is that both attendance and entries are significantly low.

Now, after Direct, Promo, PR and OOH has been announced, I can't control but think that what's going on in there is actually good for the industry. From a creative perspective of course. This year, the ones stepping up are simply the best ones (very subjective claim I know but c'mon, the work is good). The work that has been awarded is truly original and the judging process I must say has been objective... so far.

Anyway, my point is that hard times like these demand better work... work that beyond being very creative, also provide very good results. Either that or you're fired (and believe me, there are plenty of people out there looking to pitch your clients). These are not times to play around and just create for the sake of creating but instead, create with a purpose. Brand building.

Let's see what TV, Radio and Print have to say about that.

The Anatomy of an Ideal Account Planner

This is a pretty original/fun way to describe some of the key characteristics of what, supposedly, we are. My friend Eric once again surprises me with its talent. Hope he continue posting things like this on the walls of The Royal Society!

Cheers!

Titanium for Obama?

It's Cannes week and one of the hottest questions is whether grand jury David Droga will consider Obama's multiplatform campaign effort for the unusual titanium lion.

Will for the first time ever a political campaign that turned a relatively unknow senator into a worlwide icon be recognized? The Clios already did it... I don't see why Cannes should't.

Stay tuned.

Largest Bankruptcys in History

Very interesting/informative chart put together by the guys at GOOD. Have to admit that is kind of scary that eight of these had happened in the last two years.

Open Video Conference

Looking for something next weekend?

I'm curious about this conference. The agenda seems pretty interesting (subjects and speakers) and I am certainly expecting interesting people in there.

Anyway, just wanted to take a minute to invite you all to come if you're in NY. It should be fun.

Cheers,

A

On Twitter and Celebrities

I just read this article on Star magazine that claims that Jennifer Aniston ended her relationship with musician boyfriend John Mayer because of his obsession with Twitter.

Allegedly, they have a source that said that Mayer was not committed enough to Aniston and that while he did not had enough time for her, he in fact was available to update his twitter page almost every hour a day.

Who said 140 characters couldn't change someone's life?

General Motors: Chapter I

A new era has started for GM.

After having filed for Chapter 11 bankruptcy last week, the company had made a vow to reinvent itself as a leaner, greener company focused on fuel efficiency.

To begin with the change, they have launched this new commercial entitled "Chapter 1" which, together with a new website, walks consumers towards the path to the rebirth of American cars.

I like the spot a lot.

It feels very honest and real.

It shows a side of the GM brand that is not defeated but instead getting ready to reinvent itself. To start all over again.

My respects to that.

Welcome to Touch Computing

This is what I love about technology... it just make our lives everyday easier!



I've been waiting for the CrunchPad to finally launch so I can get my hands on it. The device promises not only to make reading and internet navigation simpler (a sort of Kindle & Laptop marriage), but also bring a beautiful designed device to our hands.

Here are some picture of the latest prototype; see it for yourself:

Looking for the perfect hair removal?

I just found this on Stan Lee's Brand DNA blog. Interesting piece. Kind of creepy but somehow awesome.

Welcome to the Royal Society of Account Planning

There are many blogs talking about account planning out there. Well, this is one of those that should make it to your creative morning list of blog to read. Here is the link to see it http://royalsocietyofaccountplanning.blogspot.com/

Thanks Eric Fernandez!