You better sit back and get ready for this one. This ad was created by Hamburg based agency Grabarz & Partners and although it has generated A LOT of complains for being sort of racial, it seems like it is also increasing traffic of costumers to the German bank that is promoting.
I really don't have any issues with the ad itself. I don't even think it's unappropriated. The agency already has a reputation of being controversial so it is not totally unexpected. Now, what I think is pretty sad is the way that it is showing how as a consequence of the American dollar weakness, other economies around the world have to become whores that sleep with whoever can afford them. Most likely to be true but definitely depressing.
May 12, 2009
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