May 12, 2009

Advertising during Recession

You better sit back and get ready for this one. This ad was created by Hamburg based agency Grabarz & Partners and although it has generated A LOT of complains for being sort of racial, it seems like it is also increasing traffic of costumers to the German bank that is promoting.



I really don't have any issues with the ad itself. I don't even think it's unappropriated. The agency already has a reputation of being controversial so it is not totally unexpected. Now, what I think is pretty sad is the way that it is showing how as a consequence of the American dollar weakness, other economies around the world have to become whores that sleep with whoever can afford them. Most likely to be true but definitely depressing.

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