Fire Meets Desire for just $3.99

Or Axe meets BK...

Anyway I see it, these guys just never stop surprising me. It seems like BK's body spray for man "Flame", will be available once again in stores around the country.

The concept launched early last December and it consisted on some 5-ml bottles that were sold for just about $4 at Ricky's stores in NYC and online. This body spray supposedly gives you “the scent of seduction with the hint of flame-broiled meat” and it was promoted all over the internet via some viral efforts like the one below and a dedicated website as well.



Now, while very creepy, you can't deny that the online experience is kind of fun. The dedicated Web site, firemeetsdesire.com shows very disturbing images of the king doing sensual things like taking a bath and pouring champagne over his naked chest, erotic images of body massages and even nature but it does it in a way that make you stays there and just laugh about it.



Yes, the idea is brilliant. No, I don't think it goes well with the brand as my idea of seduction is not necessarily associated with BK. Still, whether a marketing stunt or not I already ordered mine.