Ideas with Conscience

Whether you like Tom's One to One system or not, you have to admit that the story behind the brand is certainly inspiring.

In simply words, TOMS Shoes gives one pair of shoes to a child in need for every pair purchased. The system has proven to be successful as to date, the company has given over 135,000 pairs of shoes and hosted “shoe drops” in Africa, South America and even the United States.

Ideas like these beyond beautiful are just human. They make you think about how much a brand can do to help the world. Call me a dreamer, but I still wait for that day in which agencies will stop seeing pro-bono work just as a path to awards.

In the meantime, we should at the very least start thinking about what we can do to contribute. Perhaps a good 'human' idea will come up.

btw... I think the way AT&T leveraged this idea was clever too.