Unthink Fried

AdAge has an interesting article today about the mistakes KFC did with its unfamous Grilled Chicken launch that I think deserves a well read. You can follow the link here http://adage.com/article?article_id=136551.

Long story short, lack of planning and bad positioning did not help the captain brand to succed in the grilled chicken space. The entire promotion was a mess and people just
had a hard time 'Unthinking' fried.

The funny thing is that the product is actually not that bad.