General Motors: Chapter I

A new era has started for GM.

After having filed for Chapter 11 bankruptcy last week, the company had made a vow to reinvent itself as a leaner, greener company focused on fuel efficiency.

To begin with the change, they have launched this new commercial entitled "Chapter 1" which, together with a new website, walks consumers towards the path to the rebirth of American cars.

I like the spot a lot.

It feels very honest and real.

It shows a side of the GM brand that is not defeated but instead getting ready to reinvent itself. To start all over again.

My respects to that.