On Cannes and the Recesion

A lot has been discussed on this year's Cannes festival. Some says it is an unnecessary use of agency's money, others rather see at it as a continual investment on creative culture but, regardless of point of view, what it's clear is that both attendance and entries are significantly low.

Now, after Direct, Promo, PR and OOH has been announced, I can't control but think that what's going on in there is actually good for the industry. From a creative perspective of course. This year, the ones stepping up are simply the best ones (very subjective claim I know but c'mon, the work is good). The work that has been awarded is truly original and the judging process I must say has been objective... so far.

Anyway, my point is that hard times like these demand better work... work that beyond being very creative, also provide very good results. Either that or you're fired (and believe me, there are plenty of people out there looking to pitch your clients). These are not times to play around and just create for the sake of creating but instead, create with a purpose. Brand building.

Let's see what TV, Radio and Print have to say about that.