Driven

This is another great example of why this campaign doesn't get old for me...

I just saw this spot a few second ago on ESPN, right after the update on the tour saying that Lance still was on third place, and although I'm not sure the placement was strategically determined, for lame it might sound, this ad reminded me of how great the power of human determination is to achieve greatest thing in life.

Isn't that the idea behind the brand?