Digital is NOT the future, it is the present.
It is not just about Facebook or Twitter. It is about an entire spectrum of valuable options.
It is not strictly about extending ideas from ATL. It is about supporting digital based platforms with traditional media.
It is not just about having a big unifying idea. It is about having many with a higher probability to succeed.
Digital is not only about understanding consumption but also behavior.
Planning is about digital too.
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