After almost five years out of the game, Kodak is back with a new fully integrated campaign. But wait, there is a disclaimer here. Their promise is not new.
Considering the context, I don't see how the idea of leveraging the many little moments that define your life and are captured in photography will help Kodak make any kind of statement in the category. Isn't that what every digital camera promises? how's that unique to them?
The spots are cute but certainly generic - just change the logo at the end - and unforgettable. Now, to be fair, I do have to give them some credit for the interesting online experience they built.
The site is very simple but the stories are good enough to keep you interested. But the best I believe is how organically they integrated the camera as a key element within the moments these protagonist are living. That I have to give them credit for.
Via Paloma Vazquez
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