PSFK Planning Talks Series

Here is something interesting to tune in over the next two months. PSFK will be hosting a video series called "Redscout’s SPUR" that will bring the views of a "representative set of practitioners: the planning elite, the planning rebels, and the planning newbies". People from both traditional and non traditional agencies that will chat about the world of planning and beyond.

“Redscout introduces SPUR, a discussion and video series about brands, strategy and innovation. The first five episodes will provoke and inspire the world of account planning.Many of us at Redscout come out of planning — feeling our skillset should apply not only to communications, but also to the world beyond. We couldn’t help but notice that there is a conflict between what “planning” wants to do, what planners really do, and the simple truth that “planning,” as we know it today, might best be practiced outside the advertising community.Planning was conceived as the thinking behind creativity. But the conventional planner has become a caricature: thinking in an ivory tower and post-rationalizing the doing of others. But today – as the industry, agency, and world-at-large have evolved – the definition of planning, and its future, is unclear.

We sought to objectively flip planning on its head: ask the hard questions, uncover the real value, and challenge planners to put their thinking into action."

It promises to be a quite interesting series and the goal is to spark conversations and discussions so let's join!

Here is the agenda:

- Tuesday, November 3: Is Planning Impotent?
Overcoming Account Planning’s Identity Crisis

- Tuesday, November 17: What Makes a Good Planner?
Talent Specs and Extra Credit

- Tuesday, December 1: Are We Just Glorified Researchers?
The Myth of the “Voice of the Consumer”

- Tuesday, December 15: What is the Real Value of Planning?
Agency Politics and Client Perceptions

- Tuesday, January 5: What is the Future of Planning?
Thinking as Doing

via PSFK