October 23, 2009
True Blood: Revelations
My friend Mel sent me this video last night. She knows I'm a huge fan of HBO original series - brother you got to love how they have changed Cable TV - and particularly a True Blood fan.
Well, this is the case study that the guys from New York based marketing shop Campfire put together for this year's IAB MIXX Awards, and that gave them four prizes including Best Product Launch and Best Digital Integration for their work with True Blood.
It's not TV. It's HBO.
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2 comments:
Have you seen the HBO webpage?
http://www.hboimagine.com/
HBO brand experience...
Yes. I love the work the guys at Barbarian did with it, and how they built both a game and an experience.
http://ktd4vp.quicm.net/blog/?p=152
But even cooler was the Cube that BBDO built here in NYC as part of the same campaign.
http://www.accidentalthinking.com/2009/09/story-cube.html
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