What Makes a Good Planner?

The second video from Redscout’s SPUR video series is out.

Glad to see some of the "rockstars" think alike.

Forget about fancy - and probably empty - definitions and let's do more. At the end of the day is all about adding value.

The validity of the title “planner‚” is under fire in a world where hybrids and tech specialists push the boundaries, but a common theme we (in the brand-driven innovation space as opposed to a more pure communications house) found especially interesting.

Gaining extra credit means literally DOING more today; seeing ideas through and making things happen. Planning and strategy cannot be thinking and information alone, perhaps we are best placed to articulate ideas and shepherd the process after all.

Via PSFK