Are Planners Glorified Researchers?

The third episode of the Redscout’s SPUR video series is up at PSFK. This week subject is a quite interesting one. It explores the differences between “planner as researchers” and “planner as something else.”

Are planners still the voice of the consumer? have we got stuck in a limited definition of the role? See what some of these smart guys think about it.



I agree with Domenico, we got a little bit too skewed towards the understanding part of the role, when in reality we are capable of adding much more to the entire process.