The Future is [Exceptionally] Bright

I just came across this interesting presentation put together by the Society of Digital Agencies, AKA SoDA. They interviewed over a thousand executives from major global brands, traditional and Digital agencies, vendor and service providers, among other Digital practitioners, and gauged their opinions on the outlook of Digital marketing in 2010.

Some key highlights:

81% of Brand Execs expect an increase in digital projects for 2010
50% will be shifting funds from traditional to digital media
78% of global participants believe the current economy will actually spawn more funds allocated to Digital

The future certainly looks bright for Digital.