Check out Anomaly's latest campaign for Diesel.
"Be Stupid" encourages consumers to take risks and move beyond the smart and sensible track for life.
It's a bunch of “stupid” acts brought to life via fun print ad series, as well as a digital recruitment campaign [for the Diesel music video/2010 catalogue] and an interesting viral activity outlining the company’s Stupid philosophy.
I like it. It's fun and very 'diesel'. See more print ads here.
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