I'm on a Horse

I love everything about this spot. It is entertaining, smart, memorable and very well done. Acting is formidable and the art direction flawless. But by far, my favorite part comes once the main character delivers the - incredibly - witty line that I used as a title for this post.

That line is just brilliant. The way in which is being delivered is also brilliant. Certainly one of the best punchlines I've ever seen in advertising.

Yes, I have to admit that I was surprised when I first heard that the guys at W+K did this in one single shot, with no cuts. Really! And I certainly was skeptical when I read that there is no much CGI involved in this production. No way!

Well, now I'm convinced.

Take a look at this interview with W+K's creative team where they walk us through how they did it. My favorite part is when [after being asked if they considered how difficult to execute this project would be, before presenting it to the client], they said no. It reminded me about the importance of having a great idea first, and then work with the team in bringing it to life. The value of restrictions.

Here is when a great producer comes handy.



Thanks to Grant for sharing the video.