Bringing Great Ideas to Life

I took this paragraph from a piece I read this morning. It made me think about the [so many] shitty ideas I have thought have been great through the course of my career, but that never came to life for whatever reasons... It is true, having the idea is just a small part of the process.

Here’s the thing: coming up with an idea is a very small part of what we need to do to create great work. I look at this way - you should spend about 20% of your time coming up with an idea and the other 80% making it happen. We all know, if you don’t make it happen it doesn’t exist. It’s that simple. That’s how great ideas get shitty.

If you care about bringing great ideas to life, then you should read Scott Belsky, he has a wonderful book about it.