Selling cars in times of recesion

Posted by Admin

 

I just read this in the Chicago Tribune and after finishing the article, I couldn't control but go to youtube and take a look at what other car makers are saying out there. No surprises, most are talking about saving related benefits such as gas efficiency and easy payment plans but no one else seems to be taking the current economic context as seriously as Hyundai.

I am not sure how many strings this program has (many I can imagine), but still, it feels honest enough to at least increase showroom traffic. The ads are very good because they are focus on the people who buy the cars and not the cars. We'll see the results next quarter but in the meantime, I am curious to see who's going to be the first one to follows its lead.

What's G?

Posted by Admin

 

Gatorade took a series of bold marketing steps to relaunch its brand and it seems to be paying off. There has been a lot of buzz around these teaser spots that were launched earlier this year, as part of a teaser campaign that is aim to end with a Super Bowl ad this coming Sunday. While I am not totally convinced that the rename behind some of their brands extensions such as Gatorade AM (now Shine) was a smart move (there is only so much you can ask people), but at least the mother brand remains integral to its core essence and that should be enough to build a good foundation for the others.

I have enjoyed G ads since they started using MJ so many years ago and this new "attitude" put out there in the words of Lil Wayne, is not the exemption: "It's the emblem of a warrior, it's the swagger of an athlete, a champion and dynasty. It's gifted, golden, genuine and glorious. It is a lower-case god. It's the goat. Ha-ha. The greatest of all time. What's G? It is the heart, hustle and soul of the game. That's G."