I just read this in the Chicago Tribune and after finishing the article, I couldn't control but go to youtube and take a look at what other car makers are saying out there. No surprises, most are talking about saving related benefits such as gas efficiency and easy payment plans but no one else seems to be taking the current economic context as seriously as Hyundai.
I am not sure how many strings this program has (many I can imagine), but still, it feels honest enough to at least increase showroom traffic. The ads are very good because they are focus on the people who buy the cars and not the cars. We'll see the results next quarter but in the meantime, I am curious to see who's going to be the first one to follows its lead.